Rich pins are Pinterest’s method of allowing businesses and personal brands to promote themselves
more easily. With these rich pins, you’re able to include additional information not normally seen on regular pins. You can add the name of your website, your logo or sir image, and a little snippet of data from the post for which you created the pin. This gives users a better idea of what the source material is all about. You can look at some examples here if you’d like a better understanding of what I mean.
I’m sure most of you use WordPress to manage your website, and that’s going to be our starting point to set up rich pins the most straightforward way I know. You’ll immediately see an increase in your
Pinterest followers and, as a result, more traffic back to your website. After adding rich pins to my own account, I receive almost double my previous amount of pin and profile views. Engagement, such as re-pins and likes have also gone way up.
Pinterest users bounce from board to board in the hopes of seeing something that interests them, and
anything you can do to differentiate yourself is worth its weight in gold.
First Step: Install a Plugin Called Yoast SEO
To make rich pins work correctly, you’ll need to set up specific meta tags on your website. That might sound terrifying to some of you, but don’t worry, Yoast does all of the hard work. The Yoast plugin’s primary purpose is to help blog and website owners configure everything correctly to reach higher ranking in Google and other search engines. Even if you don’t plan to set up rich pins, Yoast is still something every site owner should install.
After installing Yoast, don’t forget to access the plugins tab to activate it. Once activated, navigate your way to the “Features” category in the Yoast section on the dashboard sidebar. Enable the “Advanced
Settings Pages,” and then you’re ready to begin the next step.
Second Step: Use Pinterest’s Rich Pin Validator
After accessing the Rich Pin Validator on Pinterest, you’ll need to insert the link of one of your blog posts. Be careful NOT to use your homepage link, as it will not work. You can choose any blog post you want, and only one is required. Once you get your link pasted, click the “validate” button.
Third Step: Complete Your Application
After clicking the validate button, you’ll get a pop-up that will say “your pin’s been validated.” Next, click the “apply now” button. You’ll see another pop-up that shows your website name and HTML tags. Click apply now one more time. Nice work! That’s all you need to do for now. Pinterest will take care of the rest.
It will likely take a few days for Pinterest to approve your application. I know you’re excited to start using your new rich pins right away, but it won’t take long, so remain patient. This approval process is necessary so Pinterest can confirm your website follows all of their terms and conditions for permissible content. Their primary focus is to keep the platform a pleasant experience for regular users.
Once your application is approved, you’ll see new information added to your pins automatically,
including your site name and favicon. A favicon is that tiny little icon that appears on browser tabs next to your post title. It adds more of a personal touch and allows you to connect with your audience on a
Now that you have your rich pins all set up, there’s only one thing left to do. It’s time to start posting pins!